Dec 22, (V7N) - The market size of Japan’s anime industry reached a record-breaking 3.3 trillion yen (approximately 21 billion USD) in 2023, marking a 14% increase compared to 2022, according to the Association of Japanese Animations.

Overseas Market Growth:

Overseas revenues outpaced the domestic market for the first time, reaching 1.72 trillion yen, an 18% year-on-year increase.

Strong international demand, fueled by internet distribution platforms, has significantly boosted the global appeal of Japanese animation.

Domestic Market Resilience:

Domestic revenues stood at 1.62 trillion yen, accounting for 49.5% of the total market size.

Despite the dominance of overseas sales, Japanese anime remains immensely popular within Japan, maintaining its cultural and economic significance.

Driving Factors:

The global expansion of streaming platforms like Netflix, Crunchyroll, and Amazon Prime Video has made anime more accessible to international audiences.

Fanbases in regions such as North America, Europe, and Southeast Asia continue to grow, supporting the sustained rise in overseas revenues.

Hiromichi Masuda, the report’s chief editor, noted the expanding global market’s role in driving the industry’s growth, emphasizing the contribution of internet distribution. Masuda pointed out that while anime’s domestic fanbase remains robust, the genre's increasing international popularity is propelling the industry to new heights.

This growth solidifies anime’s position as a significant cultural export for Japan, bridging gaps between entertainment and global audiences while contributing to the country’s economy.

(At the current exchange rate: 1 Japanese yen = 0.0064 USD).

END/BUS/RH/