Saudi Arabia may witness its inaugural Miss Universe contestant this year, according to organizers, signaling a potential milestone as the kingdom seeks to reshape its conservative image.

The Miss Universe Organization is currently evaluating a candidate to represent Saudi Arabia, with a decision expected imminently, stated Maria Jose Unda, the organization's coordinator of international relations. Rumy al-Qahtani, a Saudi model and influencer, sparked excitement online when she claimed to have been chosen to represent the kingdom at the prestigious pageant. However, Miss Universe swiftly refuted her announcement, clarifying that no selection process had occurred.

The prospect of fielding a Miss Universe candidate aligns with Saudi Arabia's broader efforts to modernize under Crown Prince Mohammed bin Salman's leadership, aimed at attracting tourism and investment. While the kingdom has lifted certain restrictions on women, including the driving ban and mandatory abaya robes, challenges persist, particularly regarding women's rights in matters such as marriage and dissent.

In an interview, Qahtani revealed negotiations with Miss Universe officials but refrained from divulging specifics. The process typically involves a national director organizing a pageant to select a delegate for the international competition. Qahtani, who has participated in pageants across the Middle East and Europe, faced unexpected queries about Saudi Arabia during her journey, reflecting the complexities of societal perceptions.

Despite facing criticism, particularly regarding her attire and social media posts, Qahtani remains steadfast in her pursuit, buoyed by her mother's encouragement and the desire to inspire other Saudi women. Her journey reflects the evolving landscape for women in the kingdom, characterized by both progress and lingering challenges. As discussions continue, Qahtani's potential participation symbolizes a significant cultural shift and the aspirations of many Saudi women striving for greater visibility and empowerment.