Dhaka, Sep 07 (V7N) — Harlan Stores, a renowned retail chain offering authentic cosmetics, is rapidly gaining popularity across Bangladesh. Known for its skin and hair analyser services, Harlan stands out by providing personalised product recommendations based on individual skin types. This unique offering has resonated with customers, leading to rapid expansion, including stores in both major cities and remote areas.

Shakib Khan, director of Remark-Harlan, stated, "Harlan Stores have sparked a revolution against counterfeit and adulterated products. We've become the go-to choice for families prioritising authentic skincare solutions. It's heartening to hear consumers nationwide say, 'We love Remark-Harlan.'"

Harlan’s commitment to authenticity extends beyond national borders. The brand recently participated in a US trade show promoting Bangladesh-US trade relations, where their Grand Pavilion won the prestigious "Best Pavilion Award" twice consecutively. This recognition has cemented their reputation for quality on the international stage.

Chief Operating Officer Giyas Uddin Biswas emphasised that Harlan is dedicated to delivering top-quality, genuine products directly to consumers’ doorsteps. He highlighted that, while many daily essentials are available in local markets, cosmetics and personal care items are often harder to find in authentic forms. “Harlan is filling this gap by ensuring customers can access premium products free from fakes and adulteration,” he said, revealing plans to open 1,500 outlets across the country by 2025.

Harlan’s brand ambassador, National Film Award-winning actress Vidya Sinha Saha Mim, echoed these sentiments, expressing confidence in the brand’s quality. "Before, people were hesitant to buy cosmetics locally due to fears of adulteration. Remark-Harlan has changed that view. I want every woman to have access to these authentic products, because when we say 'authentic,' we mean Harlan."

With thousands of products and new items being added monthly, including the much-anticipated Neore foundation and a new baby care range, Harlan continues to innovate. The retailer has also made its entire product range available online, enabling convenient access via its website and Facebook page.

In a nod to its growing influence, Harlan has collaborated with a number of Bangladeshi celebrities, including Parimoni, Nusrat Faria, Sabila Noor, and Mamnoon Hasan Iman, to endorse the brand.

Remark-Harlan, a subsidiary of the US-based Remark LLC, aims to raise living standards in Bangladesh by offering globally recognised products that are free from counterfeits. With its extensive expansion and commitment to quality, Harlan Stores are set to reshape the cosmetics industry in Bangladesh for years to come.