In a recent survey by PricewaterhouseCoopers (PWC), over 60% of CEOs in Bangladesh anticipate a decline in economic growth for 2024, contrasting with only 36% expecting improvement. This reflects a more optimistic stance compared to the previous year's 69% pessimism.Among 4,702 global CEOs surveyed, including 52 from Bangladesh, challenges such as inflation, low reserves, and energy price fluctuations have shaped strategies for sustained growth while ensuring organizational relevance. Notably, 57% expressed doubts about their businesses' current viability, with 40% foreseeing a decade or more of viability.Confidence in revenue growth for the next 12 months and three years has waned, prompting scrutiny of key threats and megatrends' impacts. While India, the US, China, and the UK are perceived as major trading partners, initiatives like the taka-rupee dual currency debit card aim to bolster regional trade.Expectations of increased pressure over the next three years stem from factors reshaping business models. Government regulations, changing customer preferences, technological advancements, supply chain disruptions, and climate change weigh heavily on CEOs' minds.Arijit Chakroborti, director at PWC Bangladesh, notes a rising trend of CEOs reassessing long-term relevance amidst global megatrends. Similarly, Mamun Rashid, country clients and market leader at PWC Bangladesh, underscores CEOs' efforts in navigating short-term challenges while seizing long-term opportunities, particularly through technology adoption.