Los Angeles, August 6 (V7N) – Justin Bieber has unveiled his new black‑and‑white music video for “Yukon,” featuring heartfelt family moments with wife Hailey and their 11‑month‑old son, Jack Blues Bieber. Shared via Instagram on August 5, the three‑minute clip marks Jack’s debut in a music video and reflects the family’s close bond. 
 
Shot and directed by Cole Bennett, the video was filmed in picturesque coastal settings across Spain and Italy, using a combination of FX3, GoPro, and 16mm film to capture its nostalgic aesthetic. 
 
Throughout the video, the Bieber family frolics aboard a yacht—Justin kisses Jack’s small feet, Hailey kisses Justin’s shoulder, and they cuddle as Jack plays in the water. Strategic water droplets obscure Jack’s face in several shots, preserving his privacy. 
 
Interspersed with family scenes are solo shots of Justin singing directly to the camera, dancing on deck, and brooding while gazing downward—a visual match for the song’s reflective, R&B‑infused sound. 
 
“Yukon” is the second single from Justin’s seventh studio album Swag, released in July 2025. The album has received praise for its personal themes, including candid reflections on love, fatherhood, and marriage. 
 
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