Coca-Cola has announced the return of Coke Studio Bangla for its third season, scheduled to premiere on April 13. This digital-first music platform, a part of Coke Studio's global franchise, will showcase more than 180 musicians and artists from Bangladesh and beyond, collaborating to produce 11 new songs spanning various genres of Bangla music.

Shayan Chowdhury Arnob, the music curator for all three seasons, expressed excitement about the upcoming season, emphasizing its commitment to innovation and artistic diversity. Season 3 will feature familiar talents like Arnob, Pritom, Emon Chowdhury, and Meghdol, alongside debut appearances by renowned artists like Habib Wahid.

Foreign artists, drawn by the success of previous seasons, will contribute to unique collaborations throughout the season. The platform's success has extended globally, with a significant fan base primarily aged between 18 and 34, spanning Bangladesh, India, and the USA.

Ju-un Nahar, Managing Director of Coca-Cola Bangladesh, expressed gratitude for the enthusiastic fan support, promising surprises and extraordinary content in the new season. The visual output for the latest season is directed by Krishnendu Chattopadhyay of Dope Productions and Adnan Al Rajeev of Runout Films.

Coke Studio Bangla, available on Spotify and YouTube, was launched to engage youth and digitally savvy audiences, amassing over 446 million views and 3.3 million subscribers across its first two seasons. This upcoming season aims to further popularize Bangla music on a global scale, showcasing artistic excellence and cultural celebration.