SAH75, the new footwear brand co-owned by cricketer Shakib Al Hasan, has officially launched its journey today in Dhaka. In partnership with Step Footwear, a domestic non-leather footwear manufacturer, SAH75 will offer footwear and activewear products, which will be available in 95 Step Footwear showrooms nationwide.

Speaking at the launch event, Shakib Al Hasan expressed his year-long dedication to developing the brand and emphasized the importance of customer feedback in enhancing product quality. He also highlighted his interest in diversifying into various businesses, starting with Step due to his sporting background.

Shakib emphasized the brand's commitment to premium quality products, acknowledging that while the prices might be slightly higher, they aim to challenge the mindset of preferring foreign products over local ones based on price alone.

Shamim Kabir, the managing director of Step Footwear, shared the company's vision to establish SAH75 as a global brand. They plan to produce a range of products, including shoes, sandals, boots, sports gear, and activewear, sourced from both domestic and international suppliers.

With three factories in Narsingdi, Step Footwear is equipped to manufacture a variety of products, including non-leather footwear, sports gear, and jerseys, under the agreement with Shakib Al Hasan. The collaboration between SAH75 and Step Footwear aims to offer high-quality products and expand their presence in the global market.