New York, Oct 18 (V7N) - Aliett Buttelman set out on a mission in April: to get Taylor Swift to wear her Fazit cosmetic product. In under six months, she accomplished that goal.

“We sent samples to the agent of Swift's makeup artist, Lori Turk, in May,” Buttelman revealed.

The co-founder of Fazit Beauty was caught off guard when her fiancé spotted Swift at a Kansas City Chiefs game, wearing a Vivienne Westwood plaid outfit and sporting metallic faux freckles—a look enhanced by Fazit’s products.

“Many have seen my reaction; I just started sobbing,” she said, referencing a TikTok video that has garnered over 7 million views. “To have our brand worn by the number one icon of our generation is incredibly validating for the hard work we've put in over the past two years.”

Buttelman and co-founder Nina LaBruna, both 28, launched Fazit with the idea of simplifying makeup application. The name is a blend of "face it" and the "phases" of life.

“We introduced makeup patches, creating a new beauty category,” Buttelman explained. “It allows anyone to apply intricate makeup quickly, perfect for those who may not have professional skills or are short on time. We call it '30-to-60 seconds instant glam.'”

Following Swift’s appearance, Fazit’s sales surged by 3,500%. The endorsement, alongside viral TikTok videos and placement at Urban Outfitters, has catapulted the brand into a new realm within the cosmetics industry.

“Taylor Swift has given two young women in business incredible leverage and negotiating power,” Buttelman said. “She has expedited our journey, attracting the retailers of our dreams and prompting corporate partnerships with Fortune 500 companies and national sports teams.”

LaBruna and Buttelman plan to attend the remaining shows of Swift’s Eras Tour in cities like Miami, New Orleans, Indianapolis, Toronto, and Vancouver.

“She's a positive influence in this world,” Buttelman added. “We’re immensely grateful for the opportunity she’s provided us.”

END/NYC/SMA/