Oct 22, V7N- United Cup tournament director Stephen Farrow remains confident about the event’s future despite the crowded tennis calendar and Saudi Arabia's reported interest in launching an ATP Masters tournament early in the season. The $10 million mixed team tournament, a collaboration between Tennis Australia and the ATP and WTA tours, begins its third edition on Dec. 27, just over a month after the Davis Cup finals.

Farrow acknowledges concerns raised by players, like Carlos Alcaraz, about the risks of injury and burnout due to the long season. However, he believes the strong field attracted by the United Cup shows that the late December start isn't a significant issue. Players are eager to acclimatize and prepare for the Australian Open, and Farrow highlights that athletes are motivated to play in high-stakes events leading up to the Grand Slam.

Saudi Arabia’s Public Investment Fund (PIF) has reportedly shown interest in establishing a 10th ATP Masters tournament before the Australian Open, which could disrupt Tennis Australia’s lead-up events like the United Cup and the Brisbane and Adelaide tournaments. Despite this, Farrow is confident that existing agreements with the ATP and WTA are secure, with no indications of changes on the horizon.

Farrow emphasized that Australia remains a key destination for players aiming to arrive in peak condition for the Australian Open. He is optimistic about the momentum the United Cup and other lead-in events have built in recent years, particularly as the tennis world returns to normalcy post-pandemic. With investments and growing player participation, Farrow sees a bright future for these pre-Australian Open tournaments.

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