In a move to bolster their online presence for the upcoming election, U.S. President Joe Biden and Vice President Kamala Harris's campaign team is on the hunt for a 'meme manager.' This position aims to harness the power of memes to engage voters and enhance the campaign's digital footprint. The New York Post reported this development on Friday, May 24.

The job description outlines that the meme manager will be tasked with creating engaging and shareable content, building and maintaining relationships with influencers, podcasters, digital media companies, and major meme pages. This strategic role is designed to appeal to younger voters and amplify the campaign's messages across various social media platforms.

The campaign is offering an attractive salary of $85,000 for the position. This competitive pay reflects the importance of digital engagement and the creative skills required for the role.

The use of memes in political campaigns isn't new. In the 2020 presidential election, media mogul Michael Bloomberg incorporated memes into his campaign strategy. He collaborated with the popular Instagram account FakeJerry, which had approximately 1.7 million followers, to disseminate his campaign messages humorously and engagingly.

As digital media continues to play a crucial role in modern political campaigns, the Biden-Harris team is looking to capitalize on the viral nature of memes to connect with a broader audience. The 'meme manager' position underscores the campaign's commitment to innovative and dynamic communication strategies as they gear up for the election.