The demand for televisions bearing the 'Made in Bangladesh' tag, manufactured by the renowned Bangladeshi brand 'Walton', is steadily rising in the European market. Consequently, the export of Walton-made TVs has been increasing across more than 14 European countries.

As part of this ongoing trend, Walton recently sent TVs to the Irish market for the seventh time, according to a press release.

Saeed Al Imran, the vice-president of Walton's global business unit and in-charge of the European market, stated that Walton commenced TV export operations to Ireland in 2019 under the OEM (Original Equipment Manufacturer) method.

The vice-president of Walton's emphasized that Walton-made TVs, crafted to European standards and design, boasting high picture quality, advanced features, durability, and a well-planned marketing strategy, have quickly captured the attention of the Irish consumers. Consequently, the demand for Walton TVs in the Irish market is escalating day by day.

Highlighting the achievement, Engineer Mostafa Nahid Hossain, the chief business officer of Walton TV, expressed pride in the company's success in the European market within a short period. He mentioned that approximately 95 percent of Walton TV's export revenue is derived from the European market.

Despite challenges such as the global trade downturn due to the COVID-19 pandemic and instability in the European market arising from the Russia-Ukraine conflict, Walton has managed to export over 100,000 units of TVs to Europe, resulting in approximately US$10 million in earnings for Bangladesh.

Hossain reiterated Walton's commitment to bolster Bangladesh's global image by exporting 'Made in Bangladesh' televisions worldwide. He outlined the company's ambition to rank among the top 5 television manufacturers globally, underscoring Walton's mission to achieve this goal.

According to the Walton Global Business Unit, the export of 'Made in Bangladesh' TVs spans more than 35 countries through numerous business partners. The major contributors to Walton TV's export earnings include Denmark, Germany, Greece, Croatia, Ireland, Poland, as well as various countries in Africa and elsewhere.