Fort Lauderdale, Oct 24, (V7N) — Lionel Messi, a global sports icon, has introduced a new superhero toy, Captain Messi, in collaboration with Hard Rock International. The unveiling occurred during an event on Tuesday, where a young fan asked if he could use his new powers to help Inter Miami win the MLS Cup title.

As Messi prepares for Inter Miami's playoff game against Atlanta United at Chase Stadium on Friday, he carries momentum from two recent hat tricks—one with the national team and his first in MLS. After recovering from a right ankle injury that sidelined him for two months, Messi is back at peak performance, having previously led Inter Miami to the Leagues Cup title with 10 goals in his first seven games. The team also clinched the MLS Supporters’ Shield for the best regular-season record and aims for their third title with Messi.

“We will try as we have been trying all year. We are prepared and excited for the playoffs, and we will fight to achieve it,” Messi stated while signing autographs for children at the event at the Seminole Hard Rock Hotel and Casino.

The excitement surrounding Messi continues to grow. The MLS and Inter Miami TikTok accounts will feature an exclusive live Messi cam during Friday’s playoff match, which will also be available for free on Apple TV.

Emeka Ofodile, Apple’s Global Head of Sports Marketing, stated, “We’ll make this match the most widely distributed in MLS Season Pass history, reaching fans around the globe.”

FIFA president Gianni Infantino announced that Messi’s Inter Miami will host the FIFA Club World Cup in the United States next summer, emphasizing Messi as a key star of the tournament.

“Inter Miami has shown they are consistently the best club on the field,” Infantino remarked.

Additionally, Messi recently announced a collaboration with Latin music star Bad Bunny and Adidas, featuring khaki-colored cleats similar to those worn during his record-setting performance last week.

“Messi's last name has become synonymous with greatness,” Bad Bunny said. “Collaborating with him is an honor.”

Messi has also launched his first fragrance, Messi Eau de Parfum, available exclusively at JCPenney, promoting his identity as a footballer and world champion with the tagline, “Messi, more than we see.”

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