Apple's recent policy change in the European Union follows a June charge by the European Commission for breaching tech regulations. Previously, Apple's rules allowed developers to use "link-outs" to redirect users to external websites for transactions but restricted in-app communication for promotions and offers.

Under the new policy, developers will now be able to communicate and promote offers from within their apps, not just from their own websites. However, Apple will introduce two new fees: a 5% acquisition fee for new users and a 10% store services fee for any sales made by users on any platform within 12 months of installing the app. These fees will replace the previously reduced commission for digital goods and services sold through the App Store.

Spotify, a notable critic of Apple's in-app link policies, has expressed concern that the new fees may still violate the Digital Markets Act (DMA), which aims to curb the dominance of big tech companies. The European Commission has indicated it will review Apple's changes and consider feedback from developers to ensure compliance with the DMA.

The Commission's action against Apple is the first enforcement under the DMA, which could impose fines of up to 10% of a company's global annual turnover for violations.