San Francisco, July 3 (V7N) — Salesforce has announced the launch of Agentforce 3, a major upgrade to its digital labor platform aimed at removing key barriers to scaling AI agents in enterprises. The new version is designed to tackle two primary challenges faced by organizations — lack of visibility into agent activity and limited control over their evolution — both of which have hampered productivity as adoption of AI agents grows rapidly.

Built on insights from thousands of deployments since the platform's initial launch in October 2024, Agentforce 3 offers organizations a more intelligent, scalable, and secure way to deploy AI-powered digital labor. According to Salesforce, over 8,000 customers have adopted Agentforce in the last six months, and AI agent usage has grown by 233% during the same period, based on data from a forthcoming Slack Workflow Index.

The upgrade includes a unified observability tool called the Command Center, which allows teams to monitor agent health, measure performance, and track adoption in real time. Integrated into Agentforce Studio, the Command Center provides real-time analytics and alerts, along with detailed dashboards showing adoption trends, costs, feedback, and activity. It also integrates with existing enterprise monitoring systems like Datadog, Splunk, and Wayfound through OpenTelemetry standards. Salesforce says this real-time visibility helps leaders intervene quickly and optimize AI workflows across departments.

Agentforce 3 also features native support for Model Context Protocol (MCP), allowing agents to connect securely to MCP-compliant servers without custom development. This simplifies integration across systems while maintaining enterprise-grade governance. With the support of more than 30 technology partners — including AWS, Google Cloud, PayPal, Stripe, Box, and WRITER — Agentforce 3 extends its ecosystem through AgentExchange, enabling secure third-party integrations for broader industry use.

The platform’s architecture has also been upgraded for performance and resilience. Since January 2025, Agentforce has achieved a 50% reduction in latency, along with new capabilities such as response streaming, automatic model failover, and expanded grounding through live web search and inline citations. The service is now available in Canada, the U.K., India, Japan, and Brazil, with new language support including French, German, Japanese, Portuguese, Italian, and Spanish. In addition, Agentforce 3 has received FedRAMP High authorization for use in Government Cloud Plus, making it suitable for U.S. public sector customers.

Salesforce emphasized Agentforce’s measurable business impact across sectors. Engine, for example, has reduced customer case handling time by 15% using AI agents, while 1-800Accountant achieved 70% autonomous resolution of administrative chat interactions during peak tax weeks. Brazilian media company Grupo Globo reported a 22% increase in subscriber retention after deploying Agentforce.

Adam Evans, EVP and GM of Salesforce AI, said the launch marks a significant leap forward for agentic AI in business. “With Agentforce, we’ve unified agents, data, apps, and metadata to create a digital labor platform, helping thousands of companies realize the promise of agentic AI today,” he said. “The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

The platform also offers flexible pricing models for Sales Cloud, Service Cloud, and Industry Cloud customers. These include per-user plans with unlimited usage of agent actions for employee-facing scenarios, designed to accelerate adoption at scale.

Salesforce’s vast global partner network, including Accenture, Deloitte Digital, NeuraFlash, and PwC, now supports Agentforce with more than 272,000 certified implementation specialists available worldwide.

Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo, underscored the platform’s strategic impact. “With Agentforce, PepsiCo is taking a significant step forward in our agentic journey. By unifying our insights through Salesforce Data Cloud, we’re gaining a holistic view of our customers and operations. This visibility enables us to continue to act strategically, strengthen engagement, and drive greater value across every market we serve.”

Salesforce says Agentforce 3 represents the next generation of digital labor — enabling businesses to work smarter, scale faster, and build greater trust between humans and AI agents.

END/V7D/SMA/