As the holy month of Ramadan dawns upon the United Arab Emirates, retailers across the nation have unveiled enticing discounts of up to 75 percent on a myriad of products. However, the reception among shoppers to these lucrative offers has been met with a blend of enthusiasm and skepticism.

While some consumers laud the Ramadan discount as a boon, others harbor reservations regarding the authenticity of these purported savings. Many shoppers express concerns that while the price of certain items may see a reduction, others witness a disproportionate hike, casting doubts on the transparency of these promotional deals. This sentiment of skepticism was underscored in a report by Khaleej Times on Monday (March 11).

Quoting a senior official from the country's Ministry of Economy, the report elucidated the vigilance exercised by regulatory authorities to safeguard consumer rights amidst such discount campaigns. Abdullah Sultan Al Fan Al Shamsi, Assistant Secretary of the Ministry of Economy's Monitoring and Follow-up Sector, emphasized the meticulous oversight conducted before and after the launch of these promotions.

Al Shamsi underscored the collaborative efforts with local authorities in each Emirate to ensure compliance with regulatory standards, emphasizing the prohibition of any malpractice or exploitation by retailers. He assured that stringent measures are in place to prevent traders from deceiving consumers, reaffirming the commitment to uphold consumer rights during the festive period.

As UAE residents navigate the labyrinth of Ramadan discounts, the Ministry of Economy remains steadfast in its resolve to foster a marketplace characterized by integrity, transparency, and fairness, ensuring that consumers can partake in the spirit of Ramadan with confidence and peace of mind.