Dhaka, Oct 13 (V7N) – The government today issued an executive order enhancing rates for its advertisements in newspapers of different categories, fixing the highest Tk 1,100 instead of Tk 900 per column inch for highest circulation dailies.
The Information and Broadcasting Ministry circular said the new rates were fixed in line with the report of the Media Reform Commission and Finance Division concurrence for newspapers on the basis of their circulation.
According to the circular, the government advertisement rates per column inch would increase by Tk 4 for every additional thousand copies for newspapers having a circulation of 90,001 and above, but the maximum amount would be Tk 1,100.
| Circulation Range | Base Rate (Tk/column inch) | Increase per Additional 1,000 Copies | Maximum Rate |
|---|---|---|---|
| 6,000 – 7,000 | 450 | — | — |
| 7,001 – 30,000 | — | +7 | — |
| 30,001 – 50,000 | — | +6 | — |
| 50,001 – 90,000 | — | +5 | — |
| 90,001 and above | — | +4 | Tk 1,100 |
For daily newspapers published from divisional cities other than Dhaka, Chattogram, and Sylhet, the advertisement rate is Tk 420 per column inch if the circulation is between 4,000 and 5,000.
| Circulation Range | Increase per Additional 1,000 Copies | Maximum Rate |
|---|---|---|
| 5,001 – 30,000 | +6 | — |
| 30,001 – 50,000 | +5 | — |
| Above 50,000 | +4 | Tk 850 |
For daily newspapers published from district towns and other locations, the advertisement rate is Tk 400 per column inch if the circulation is between 3,000 and 4,000.
| Circulation Range | Increase per Additional 1,000 Copies | Maximum Rate |
|---|---|---|
| 4,001 – 30,000 | +6 | — |
| Above 30,000 | +5 | Tk 800 |
New advertisement rates have also been set for semi-weekly, weekly, fortnightly, monthly, and quarterly print outlets and periodicals.
For publications from Dhaka, Chattogram, and Sylhet:
| Circulation Range | Base Rate (Tk/column inch) | Increase per Additional 1,000 Copies | Maximum Rate |
|---|---|---|---|
| 3,000 – 4,000 | 250 | — | — |
| 4,001 – 10,000 | — | +6 | — |
| Above 10,000 | — | +5 | Tk 450 |
For semi-weeklies, weeklies, and other periodicals published from divisional cities, district towns, and other locations:
| Circulation Range | Base Rate (Tk/column inch) | Increase per Additional 1,000 Copies | Maximum Rate |
|---|---|---|---|
| 2,000 – 3,000 | 250 | — | — |
| 3,001 – 10,000 | — | +6 | — |
| Above 10,000 | — | +5 | Tk 400 |
Front and Back Page Surcharges
The circular also sets additional rates for advertisements published on the front and back pages of newspapers. Across all categories of newspapers, rates for the front page will be 80 percent higher, and rates for the back page 40 percent higher, compared to the rates for inner pages. Surcharges have also been set for colour advertisements in supplements published on special occasions.
The details of the new rates are available on the Information Ministry's website as GO No 334.
