Entertainment, Jan 02, (V7N) - Duchess Meghan has made a notable return to Instagram as she steps into 2025 with a fresh, eponymous account. The account, simply named @meghan, was launched on New Year's Day with an inspiring and celebratory beach video.
In her first post, Meghan, dressed casually in a white button-down shirt and rolled-up slacks, runs toward the ocean with her back to the camera. As she moves toward the water, she writes "2025" in the sand and then turns around to greet the camera with a bright smile. The warm, casual tone of the post reflects the positive message that Meghan has expressed her intentions for this account to convey—using social media as a means of fostering joy and meaningful connections. The video, which quickly garnered attention, was filmed by her husband, Prince Harry. It was shot at a public beach near the couple's residence in Montecito, California, where they live with their two children, Prince Archie and Princess Lilibet.
Although the account is unverified, it has already attracted significant attention, gaining over 281,000 followers within a short period. A source familiar with the situation confirmed that the account indeed belongs to the Duchess of Sussex. This marks Meghan’s return to Instagram after years of stepping away from the platform. She previously deleted her personal account during her courtship with Harry, and the couple later shared a joint Instagram account, @sussexroyal, which was managed by Buckingham Palace officials during their time as senior working royals.
Before her royal engagement, Meghan had a popular lifestyle blog and Instagram account, The Tig, which she launched in 2014. The Tig gained a substantial following as it documented her life, fashion, and personal interests. In 2017, she announced that she would be stepping away from the blog, sharing a heartfelt farewell message with her followers. She called it a "passion project" that evolved into a vibrant community of support, encouragement, and joy. In her goodbye post, she encouraged readers to keep "finding those Tig moments of discovery" and urged them to keep laughing, taking risks, and striving to "be the change you wish to see in the world."
Alongside her return to social media, Meghan also ventured into the business world in 2023 by launching a lifestyle brand, American Riviera Orchard. The account, @americanrivieraorchard, was created to showcase a range of products, including jams, jellies, and home goods. However, the account has been inactive since its initial posts, leaving many to wonder about the future direction of the brand.
Meghan’s decision to return to Instagram has generated considerable interest, especially following her departure from the royal family in 2020. Harry and Meghan made headlines when they stepped back as senior members of the royal family and relocated to California. Their departure was later discussed in an explosive interview with Oprah Winfrey, where the couple alleged that their decision was motivated by internal struggles within the royal family, as well as the media’s treatment of them, which they described as being rooted in racism.
Meghan had hinted at the possibility of returning to social media in a 2022 interview with The Cut, where she spoke about her intentions and views on social media. Now, with her account’s launch, she appears ready to reconnect with the world, presenting herself on her own terms.
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