Tweet, Jan 24, (V7N) - A cryptic tweet from Taylor Swift's marketing team, Taylor Nation, has sent Swifties into a frenzy. The tweet, which read, "Help we need a Valentine’s Day gift idea for our lover," led fans to speculate that an announcement regarding Reputation (Taylor’s Version) might be coming on Thursday, January 23. Fans pointed out that the date "1/23" aligns with the chant "1... 2... 3... let's go" from Swift's song "Delicate."

However, the mystery was quickly solved when the marketing team revealed at noon ET that the big surprise was not an album announcement, but a limited-time product release. The tweet read, "The secret to being someone’s lover forever and ever? Surprise them with a #LoverCardigan! Available for 72 hours or while supplies last."

Tweet Taylor Swift's: The secret to being someone’s lover forever and ever?

The $70 white-and-pink heart-patterned cardigan is part of a collection of cardigans inspired by Swift’s albums, including Folklore, Red (Taylor’s Version), 1989 (Taylor’s Version), Speak Now (Taylor’s Version), Midnights, and The Tortured Poets Department.

This product launch is part of a larger push around the Lover album ahead of Valentine’s Day. On January 7, Swift’s team reissued heart-shaped vinyls of her Lover (Live From Paris) album. The vinyls sold out in under an hour and quickly soared to No. 1 on the Billboard Top Album Sales chart, surpassing Jay-Z for the most No. 1 albums by a solo artist.

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